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Thursday, August 18, 2005

Are wireless gamers cheapskates?

More cell phone users are playing games on their handsets, but only one-third of those people actually want to buy games, according to a report from the NPD Group.

The majority are satisfied with free or preloaded games, according to the report, which was released Tuesday. The findings were based on a survey of more than 6,700 teenage and adult wireless subscribers.

The report also notes that, among survey respondents, the average gaming session is 11 minutes long.

About half the cell phones in use in the United States are capable of downloading games, the report said. And 27 percent of people with those phones use them to play games, up from 20 percent last year. Teens are three times as likely as adults to play games, according to NPD.

The report adds that there's plenty of room for growth, noting that 6 percent of non-gamers surveyed said they're interested in using their phones to play games during the next year. The reason most often cited for the increasing interest, the study said, is the desire to "kill time or alleviate boredom."

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