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Friday, September 16, 2005

Xbox 360 Winter Release Set

Microsoft plans to beat Sony’s latest game console to market by rolling out Xbox 360 by mid-December.

In the latest round of the fight for dominance in the next-generation game console market, Microsoft has plans to release its Xbox 360 in three markets by the end of the year, beating the expected release date of archrival Sony’s PlayStation 3 by some three months.

Microsoft said Wednesday it will begin selling the device on November 22 in North America, December 2 in Europe, and December 10 in Japan. The announcement came on the eve of the Tokyo Games Show, the largest game convention in Japan, Sony’s home turf.

It’s “the first time a game console will be launched in three territories in the same time frame,” Microsoft said.

By setting the three regional dates of the Xbox 360 launch for the coming months, Microsoft is attempting to grab market share in the console business from Sony, which will not release its PlayStation 3 until possibly March 2006.

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