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Wednesday, August 10, 2005

Ring tone downloads on the rise

Almost 23 percent of mobile-phone owners--around 30 million people--have downloaded ring tones to their mobile phones, while 5 percent did so in the previous year, a study by Ipsos Insight found.

Ring tone purchases differ from online-music buying in a few ways, the study found. Though it is not the case with PC-based music downloads, older customers are attracted to ring tone services, the research firm said. People are also paying more to download a ring tone of a song than they would pay for the song through a service such as Apple Computer's iTunes. Almost 78 percent of mobile phone users paid to download a ring tone, while 50 percent of PC user report having paid for standard song downloads, the study said.

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