Coming to a small screen near you: mobile TV
A select group of mobile phone users in Oxford will soon have the chance to sample the brave new world of mobile television. From next week, up to 400 users of the O2 network will be able to watch BBC and BSkyB channels on their mobile phone screens in a trial designed to test the technology and gauge user reactions.
Some video content has already been made available on mobile phones, but most has been limited to short clips rather than continuous broadcasts. Public enthusiasm has been measured, although the mobile operator 3 is estimated to have made £250,000 from phone users who downloaded clips of this summer’s Big Brother to their phones.
Earlier this year, a series of one-minute episodes of the American drama show 24 were made specifically for Vodafone handsets, but the Oxford trial, run jointly by O2 and Arqiva, a company specialising in digital TV and new media, will involve the first attempt to broadcast multi-channel TV direct to phones within the UK.
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Some video content has already been made available on mobile phones, but most has been limited to short clips rather than continuous broadcasts. Public enthusiasm has been measured, although the mobile operator 3 is estimated to have made £250,000 from phone users who downloaded clips of this summer’s Big Brother to their phones.
Earlier this year, a series of one-minute episodes of the American drama show 24 were made specifically for Vodafone handsets, but the Oxford trial, run jointly by O2 and Arqiva, a company specialising in digital TV and new media, will involve the first attempt to broadcast multi-channel TV direct to phones within the UK.
Read full article
posted by Provisioning Team at 12:15 PM
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