Google gives peek at classified ad service

SAN FRANCISCO - Google Inc. has unintentionally provided a sneak peek at what appears to be a looming expansion into classified advertising - a free service that might antagonize some of the Internet search engine's biggest customers, including online auctioneer eBay Inc.

Screen shots of the experimental service, dubbed "Google Base," appeared on several Web sites Tuesday shortly after the legions of people who dissect the online search engine leader's every move discovered a link to a page inviting people to list things like a used car for sale, a party planning service and current events.

Google confirmed the development of the service a few hours after taking down the link.

"We are testing new ways for content owners to easily send their content to Google," the Mountain View, Calif.-based company said in a statement. "We're continually exploring new opportunities to expand our offerings, but we don't have anything to announce at this time."

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