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Thursday, August 11, 2005

Bring some 'bling' to your Web site

SAN JOSE, Calif.--Want your Web site to rank higher? Make sure search engines can link to all your pages, use specific keywords when tagging content, promote popular products prominently and use software to track visitor traffic.

In a silly take on a somewhat serious topic, search marketing experts told merchants on Wednesday how to put some "bling bling" in their Web sites to increase their visitor traffic in a panel humorously titled "Pimp My Site!" at the Search Engine Strategies conference here.

"If people can't find your Web site how are they going to buy your products?" Todd Friesen, director of search engine optimization at search marketing company Range Online Media, asked rhetorically in an interview after the session. "Search engines are a huge part of our lives now. Everybody knows about Yahoo, Google and MSN now and they use them for shopping."

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